POSTOPLAN
"Don't build another social scheduler, build a 'Client Handoff' tool that agencies actually need."
"Agency owners and solopreneurs need to manage multiple client accounts cheaply. They're buying the 'unlimited' promise to scale without per-seat fees."
Social scheduling is saturated. Differentiating requires nailing a specific use case (agencies) and avoiding the trust-destroying pricing tactics that plague this space.
The 4-Dimension Scorecard
$60k+ revenue shows clear demand for affordable social media scheduling, but it's mid-tier traction in a crowded market.
Rating of 4.02 with 124 reviews reveals significant user frustration despite adoption. This is opportunity - users are buying but complaining, meaning there's room to steal them with a better experience.
Unlimited posts/users/accounts on LTD is risky but not catastrophic for a scheduler. The real risk is churn from broken promises (see 'Lifetime Access' complaint).
Competitors are Buffer and Hootsuite - established but expensive. The wedge is price and simplicity, not features.
The Opportunity Radar
Deep Review Mining & Gap Analysis
Pain & Gaps
"Multiple reviews mention 'unlimited users' are actually limited in functionality. Agencies need true client/team permissions."
"Users purchased 'lifetime' in 2021 now being asked to pay annually. Trust is broken."
"Users comparing to Hootsuite want broader social network support."
Niche Discovery
"Multiple reviews mention 'clients' and managing multiple accounts for different projects"
"Users integrating 'all my accounts for different projects' indicates multi-brand management"
Marketing Angle
The only social scheduler that guarantees lifetime access with actual unlimited team permissions. No bait-and-switch.
Use this angle to position your product against the generic competitors. Focus on the specific pain points identified in the "Pain & Gaps" module.
The "Buggy Clone" Syndrome
- Bait-and-switch tactics (lifetime access revoked), confusing user permissions ('unlimited users' but limited functionality), and missing basic features.
Sniper Verdict
"Listen to the hate. Build the cure. Steal the revenue."
The Battle Plan
"POSTOPLAN is selling the dream of unlimited agency scaling but failing on execution. The gap is a scheduler built specifically for agencies that need transparent pricing and proper client handoff features. Users are buying for the 'unlimited' promise but leaving due to permission chaos and broken trust."
MVP Build
- Crystal-clear user roles (Owner, Team Member, Client View-Only) with actual unlimited seats
- Ironclad lifetime access guarantee with public terms
- Client reporting dashboard (simple PDF exports)
MVP Drop
- AI content generation (costly distraction)
- Advanced analytics (competes with expensive tools, not core need)
- Video/GIF editing (users use Canva/other tools)
