Zonka Feedback
"Don't build another generic survey toolâbuild a 'Workshop Feedback Engine' for coaches and trainers."
"They need 'professional reports' and 'comprehensive solutions'ânot just forms. They're buying credibility and data insights."
High rating (4.88) means users are happyâcompeting directly is hard. Must find a vertical wedge (like workshops) or exploit the support gap.
The 4-Dimension Scorecard
$67k+ revenue with 98 reviews shows strong market validation and paying customers.
4.88 rating with high volume is a strong barrierâusers love it. Competing on features alone is suicide.
Survey tools have predictable costs. No unlimited AI/storage mentioned. Mature SaaS model.
Competes with Typeform, SurveyMonkey, Qwary, YouEngageâcrowded but fragmented market.
The Opportunity Radar
Deep Review Mining & Gap Analysis
Pain & Gaps
"Explicit complaint about slow/unresponsive supportâcreates a wedge for a 'support-first' competitor."
Niche Discovery
"Review mentions gathering data from 'attendees to my workshops'âspecific use case beyond generic surveys."
"Multiple reviews mention 'professional reports' and 'converts to profits'âbusiness-focused users."
Marketing Angle
The only feedback tool built for coaches who need instant workshop insightsânot just another form builder.
Use this angle to position your product against the generic competitors. Focus on the specific pain points identified in the "Pain & Gaps" module.
The "Buggy Clone" Syndrome
- Customer service fails. One negative review explicitly calls out unresponsive support.
Sniper Verdict
"Listen to the hate. Build the cure. Steal the revenue."
The Battle Plan
"Zonka is winning with a 'complete solution' approach, but their support weakness and generic positioning leave room for a vertical-specific clone. The market is saturated with generalistsâspecialists win."
MVP Build
- Pre-built workshop feedback templates (Why: Captures the niche immediately)
- Real-time response dashboard for live events (Why: Solves the 'instant insights' need coaches have)
MVP Drop
- Enterprise SSO integrations (Why: Distraction for indie MVP)
- Advanced branching logic (Why: Costly to build; niche users need simplicity)
