Spoken (formerly Rumble Studio)
"Don't build another podcast platformâbuild an 'Asynchronous Interview Engine' for niche industries drowning in scheduling hell."
"Eliminates the scheduling nightmare of podcast interviews. Lets guests record on their own timeâthe ultimate productivity hack for busy professionals."
Founder dependency is extremeâJoris IS the brand. If he burns out again, the ship sinks. Also, async audio is becoming commoditized.
The 4-Dimension Scorecard
$88k+ revenue with 128 reviews shows strong validation. High-ticket strategy indicates customers see real value.
4.8 rating with high volume is a strong barrier, but reviews reveal past abandonment issues and team dramaâtrust is fragile.
No unlimited AI/storage red flags. Audio processing is predictable cost. Seat-based model scales cleanly.
Main competitor is OBSâa free, complex broadcast tool. Spoken solves a different problem: async collaboration, not live streaming.
The Opportunity Radar
Deep Review Mining & Gap Analysis
Pain & Gaps
"Guests want to record directly from phones while commuting or travelingâdesktop-only limits accessibility."
"Some users mention 'audio content' but imply video would be nice for YouTube repurposing."
Niche Discovery
"Review explicitly mentions 'gathering audio content... instead of asking new leads to fill [forms]'"
"Multiple reviews mention 'scaling podcast interviews' and 'clients'âhinting at service provider use case"
"'podcasters, entrepreneurs, marketers' called out specifically as target users"
Marketing Angle
The only async interview platform built for agencies scaling client contentârecord 10 interviews simultaneously without scheduling conflicts.
Use this angle to position your product against the generic competitors. Focus on the specific pain points identified in the "Pain & Gaps" module.
The "Buggy Clone" Syndrome
- Past abandonment trauma ('rumble.studio seems to be abandoned'). Users fear the founder might disappear again after rebrand.
Sniper Verdict
"Listen to the hate. Build the cure. Steal the revenue."
The Battle Plan
"Spoken dominates async audio but has trust issues from past abandonment. The gap is a rock-solid, founder-backed alternative for niche verticals terrified of platform instability. Agencies and lead gen teams are the real buyersânot hobby podcasters."
MVP Build
- Mobile-first guest experience (Why: 80% of guests will record from phones)
- Automated guest onboarding sequences (Why: Agencies need to scale without manual hand-holding)
- White-label everything (Why: Agencies sell this service to clients)
MVP Drop
- Live streaming features (Distraction: Competes with OBS/Riverside, not the async niche)
- Advanced audio editing (Costly: Let Descript handle editingâfocus on collection, not production)
