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RelayThat
High-Ticket🟢 Status: Online

RelayThat

4.6
422 reviews
$248,980 Est. Rev
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High-Ticket Strategy

"Don't build another Canva clone; build a design tool that actually fixes user complaints."

Sniper Insight

"Saves time for non-designers needing quick, branded social media graphics."

Risk Alert: Medium

Strong competition from established tools like Canva; differentiation must be clear on usability and feature execution to avoid churn.

The 4-Dimension Scorecard

Market Traction
9/10

High revenue of ~$249k shows strong demand for easy design tools.

Resilience
9/10

Mixed reviews with clear UX pain points indicate high improvement potential.

Sustainability
8/10

No unlimited resources mentioned; tiered pricing from upsells suggests viable model.

Competition
4/10

Faces giants like Canva, but user frustration reveals a usability gap.

The Opportunity Radar

Deep Review Mining & Gap Analysis

Pain & Gaps

Missing: Undo functionalityHigh Freq

"Multiple reviews mention inability to undo actions, causing workflow disruptions."

Missing: Batch downloadsHigh Freq

"Users frustrated with one-at-a-time downloads; need efficiency for bulk graphics."

Missing: Simpler UI for beginnersHigh Freq

"Complaints about tool being too complicated for non-experts, hindering adoption."

❌ UI is too complex for beginners❌ Limited functionality compared to advertised features❌ Upsells to Pro features not included in the AppSumo deal

Niche Discovery

👤
Social Media Managers

"Reviews mention use for banners and Pinterest graphics, indicating a specific user base."

👤
Non-designers

"Users state they are not graphic designers and need easy tools for quick designs."

Marketing Angle

The design tool for busy marketers who want simplicity without the clutter of over-complicated interfaces.
Actionable Insight

Use this angle to position your product against the generic competitors. Focus on the specific pain points identified in the "Pain & Gaps" module.

The "Buggy Clone" Syndrome

  • Frustration with limited features, complexity, and upsells to higher tiers.
Loading reviews...

Sniper Verdict

"Listen to the hate. Build the cure. Steal the revenue."

The Battle Plan

The Winning Angle

"RelayThat has high revenue but users are frustrated with its limitations and complexity. There's a clear gap for a more user-friendly design tool that addresses these pain points directly."

MVP Build

  • Undo and redo features (Critical for user error recovery and workflow smoothness)
  • Batch download options (Saves time for bulk graphics creation, a frequent complaint)

MVP Drop

  • Complex template overload (Distracts from core simplicity and confuses beginners)
  • Aggressive upsells within basic version (Causes user frustration and reduces trust)

3-Week Roadmap

1
Undo and redo features (Critical for user error recovery and workflow smoothness)
2
Batch download options (Saves time for bulk graphics creation, a frequent complaint)
Marketing Hook
"Tired of design tools that limit your creativity? Switch to something that actually lets you work without the headaches."
Attack Channels
Canva (Free/Pro)Other banner generators (Varies)

Product Details

Categorymarketing-sales
Launched2/27/2023
Price$59
StatusActive

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