Layerpath
"Don't build another screen recorderâbuild a 'Workspace-First' SOP creator that doesn't break teams."
"To create professional SOPs and training materials faster by combining screen recording, AI content, and voiceover in one workflowâreplacing the Loom+Stepsy+Doc combo."
Video processing + AI credits on LTD can become costly at scale. Must architect for efficient processing costs. Market is crowded, so must execute flawlessly on collaboration.
The 4-Dimension Scorecard
$44.8k revenue shows real demand in the training/process documentation niche, but growth appears stalled.
Rating of 4.03 with 65 reviews is the sweet spot: clear product-market fit with visible, fixable weaknesses. Users are frustrated but invested.
LTD offers credits (AI, voiceover, exports) which are easier to manage than 'unlimited' models. Core video editing is unlimitedâsolid model.
Camtasia (expensive, complex), Loom (basic recording), Screencastify (education focus). No clear winner for SOPs + multi-workspace collaboration.
The Opportunity Radar
Deep Review Mining & Gap Analysis
Pain & Gaps
"Users need separate workspaces for different clients or projects, current single workspace is a dealbreaker for agencies/freelancers."
"Extension quirks break the screen recording workflow, which is the core use case."
"Overlapping voiceovers make videos unusableâabsolute failure for a tool selling 'AI voiceovers'."
Niche Discovery
"Multiple reviews mention 'tech tutorials', 'walkthroughs', 'product demonstrations' as primary use."
"Requests for multi-workspace and mentions of client work indicate team/agency use."
"Explicitly called 'Versatile and Powerful SOP Tool' and used to replace manual process docs."
Marketing Angle
The SOP creator for agencies that actually works with your teamânot just your laptop.
Use this angle to position your product against the generic competitors. Focus on the specific pain points identified in the "Pain & Gaps" module.
The "Buggy Clone" Syndrome
- Single workspace limitation kills team adoption; extension is buggy; voiceover sync issues ruin videos; product feels abandoned with slow updates.
Sniper Verdict
"Listen to the hate. Build the cure. Steal the revenue."
The Battle Plan
"Layerpath validated the market need for an all-in-one SOP/training video creator but is bleeding team users due to workspace limitations and poor execution. The gap is a collaborative, multi-workspace platform for agencies and training teams that records, edits, and shares process videos reliably."
MVP Build
- Multi-workspace with user permissions (Core complaint stopping team adoption)
- Bulletproof screen recorder extension (Fix the broken first step of the workflow)
- Simple voiceover timeline editor (Solve the overlapping audio disaster)
MVP Drop
- AI content generation (Costly distraction; focus on recording/editing first)
- Excessive video effects (Camtasia's turf; keep it simple for SOPs)
