InsecureWeb - Plus exclusive
"Don't build another dark web scannerâbuild the 'Have I Been Pwned' for SMBs that white-labels for agencies."
"Peace of mind for SMBs/agencies who can't afford enterprise SOC tools but need to show clients they're proactive."
Data sourcing costs could kill margins if not carefully managed. Also, free alternatives (HIBP) are good enough for many.
The 4-Dimension Scorecard
$35.6K revenue shows real SMB/agency demand, but not viral. It's a solid niche.
4.63 rating with 41 reviews = validated product love. But the 'value not good enough' negative reveals a wedge.
Credit system is smart (prevents abuse), but must watch API/data costs. No 'unlimited' trap.
Competitors are giants like Datadog (expensive, complex) or free tools (HIBP). Gap: affordable, SMB-friendly.
The Opportunity Radar
Deep Review Mining & Gap Analysis
Pain & Gaps
"Agencies want to resell this as their own service."
"Users get alerts but don't know what to do nextâthey want 'fix this' buttons."
Niche Discovery
"Multiple reviews mention using this for client work and 'full solutions'."
"Explicit mention: 'I work alone... essential to protect my websites'."
Marketing Angle
Dark web monitoring built for agencies who resell securityânot for Fortune 500 SOC teams.
Use this angle to position your product against the generic competitors. Focus on the specific pain points identified in the "Pain & Gaps" module.
The "Buggy Clone" Syndrome
- 'Information I already know'âtool lacks actionable insights or is too passive. Just a scanner, not a fixer.
Sniper Verdict
"Listen to the hate. Build the cure. Steal the revenue."
The Battle Plan
"The market lacks a simple, actionable dark web monitor for SMBs and resellers. Current tools are either too complex (Datadog) or too passive (HIBP). Build the 'fixer,' not just the 'finder.'"
MVP Build
- One-click 'remediation guides' for every leak (e.g., 'How to reset your exposed LinkedIn password')
- White-label PDF reports for agencies (their logo, their branding)
MVP Drop
- Advanced API integrations (distracts from core SMB use case)
- Real-time alerting (costly; start with weekly digest)
