CloudFilt CDN WAF
"Don't build another WAF, build a WAF that doesn't break WordPress."
"Fear of attacks and desire for 'peace of mind' without the complexity of enterprise tools like Snort. They want a simple, set-and-forget security layer."
Competing on performance and reliability against Cloudflare's infrastructure is capital-intensive. Technical execution must be flawless to avoid the same pitfalls.
The 4-Dimension Scorecard
$120k+ revenue proves strong demand for affordable, high-ticket security/CDN solutions.
4.6 rating with 205 reviews shows validation, but negative reviews reveal critical, fixable flaws (speed, WordPress compatibility). High volume of complaints = high opportunity to improve.
No unlimited AI/storage red flags. CDN/WAF is a recurring need. Risk is technical debt and infrastructure costs.
Main competitor is Cloudflare (free tier). Users want to replace it, indicating dissatisfaction with complexity or limitations. Not competing with Google/Microsoft directly.
The Opportunity Radar
Deep Review Mining & Gap Analysis
Pain & Gaps
"Admins are constantly blocked in WP backend. Need intelligent rule sets that distinguish between admin activity and malicious bots."
"Multiple reports of sites slowing down 'to a crawl' or load times increasing 25x. The CDN is harming the very performance it should enhance."
"SSL issues caused skepticism and prevented use in production. Setup needs to be bulletproof for non-experts."
Niche Discovery
"Multiple explicit mentions of WordPress. Reviews discuss using it with 'WP Security Ninja' and backend blocking."
"Mentioned as a 'cost-effective security layer for some of our small web apps' and for 'businesses of all sizes'."
Marketing Angle
The WordPress-First WAF. Security that protects your site, not blocks your admins.
Use this angle to position your product against the generic competitors. Focus on the specific pain points identified in the "Pain & Gaps" module.
The "Buggy Clone" Syndrome
- The product breaks their site. Core failures: 1) Slows sites to a crawl (performance killer), 2) Blocks legitimate admin activity (UX killer), 3) SSL/Setup issues (trust killer).
Sniper Verdict
"Listen to the hate. Build the cure. Steal the revenue."
The Battle Plan
"CloudFilt validates a market for simple, affordable WAF/CDN combos but is failing on core reliability for a key segment (WordPress). The gap is a WAF that is intelligent enough to not break the sites it protects, starting with the world's most common CMS."
MVP Build
- Pre-configured WordPress Security Profile (Auto-whitelists admin paths, common plugins)
- Performance-First CDN (Benchmarked to not degrade load times vs. origin)
- One-Click 'Compatibility Mode' for troubled sites
MVP Drop
- Complex Custom Rule Builder (Distraction for initial MVP target user)
- Enterprise DDoS Protection Layers (Costly, not the core need of indie hackers/small biz)
